Raymond Svider
Chairman of BC Partners, Chairman of the Management Committee
Madison Logic
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In December 2022, BC Funds acquired Madison Logic, a global leader in Account Based Marketing.
Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results. According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision. With the increase in corporate purchasing and selling online, sales and marketing teams need to work closely together to enable a data-driven approach to marketing aligned with accounts. The Company meets the needs of these changing buyer preferences and behaviours with its integrated approach to data-driven, multi-channel ABM that enables marketers to drive higher engagement, accelerate the sales cycle, and deliver exceptional ROI.
- Sector
- TMT
- Strategy
- Private Equity
- Investment year
- 2022
- Region
- North America
- Investment status
- Unrealised
Team involved
Lakshman Charanjiva
Partner, Head of Portfolio Operations
Lisa Sibenac
Managing Director, Portfolio Operations
Charles Zhu
Associate, Private Equity
Jake Brodsky
Associate, Private Equity
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