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Woman and child completing a word puzzle

Investment Year:2021
Transaction Value:€319m

In January 2021, BC Funds acquired Keesing.

Keesing is the leading developer and publisher of puzzle content globally. It enjoys significant differentiation driven by its technology platform, which generates the highest quality puzzles at the lowest cost. The Company is well positioned to benefit from the increased focus on brain health. It owns a number of market-leading brands and is also in the process of releasing new digital offerings, which will allow it to leverage its existing content to new audiences.

BC will support the management team to accelerate the roll out of their digital and print offerings and the consolidation of the market globally by leveraging Keesing’s best-in-class technology.

BC believes there is also upside potential by repositioning the asset more firmly in the kids, education and mental fitness segments.