In December 2022, BCEC XI acquired Madison Logic (or the “Company”), a global leader in Account Based Marketing.
Madison Logic provides advanced B2B ABM services through its proprietary, industry-leading account-based marketing platform to improve its clients’ sales and marketing results. According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision. With the increase in corporate purchasing and selling online, sales and marketing teams need to work closely together to enable a data-driven approach to marketing aligned with accounts. The Company meets the needs of these changing buyer preferences and behaviours with its integrated approach to data-driven, multi-channel ABM that enables marketers to drive higher engagement, accelerate the sales cycle, and deliver exceptional ROI.
Previous shareholders including CEO Tom O’Regan and Co-Founders Vin Turk (COO) and Erik Matlick, along with Clarion Capital Partners maintain ownership stakes in Madison Logic and continue to support the business in partnership with BC Partners.