PetLabCo

Founded in 2018, PetLabCo. is a premium independent animal health brand offering a range of pet supplements to address common ailments and promote overall wellness. Products include probiotic chews, dental cleaning powder, allergy and immune chews, and joint care chews. PetLabCo.'s digitally-native model covers both direct-to-consumer via its own website and online marketplaces including Amazon and Chewy, with significant white space across other retail channels and vet practices.